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Classy

Classy

Overview

What is Classy?

Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time.Classy gives nonprofits access to…

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Recent Reviews

TrustRadius Insights

Classy has become a go-to platform for nonprofit organizations, offering a range of customizable features that cater to their fundraising …
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Overall great experience!

10 out of 10
June 13, 2022
At our organization, we use Classy as our online site for donors to make generous contributions. We also use Classy as a tool for …
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Classy

10 out of 10
November 18, 2021
Incentivized
We are able to create campaigns with Classy, track our donors and supporters, pull various reports, all while being able to be creative …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Classy?

Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Classy gives nonprofits access to customizable…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.classy.org/fundraising…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Classy?

Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time.

Classy gives nonprofits access to customizable campaigns, best-in-class integrations, and an expansive library of resources including always-available care agents and hands-on fundraising coaches.

Together, the vendor states that Classy and GoFundMe have raised over $25 billion for good, collectively supporting the largest giving community in the world.


Classy Features

  • Supported: Peer-to-Peer Fundraising
  • Supported: Crowdfunding
  • Supported: Website Donations
  • Supported: Recurring Giving
  • Supported: Ticketed and Registration Events
  • Supported: Events with Fundraising
  • Supported: International Fundraising
  • Supported: Payment Processing
  • Supported: Embedded Donation Forms

Classy Screenshots

Screenshot of Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Peer-to-Peer: Mobilizes supporters with tools to fundraise on a nonprofit's behalf.Screenshot of Classy Live: Powers events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of Embedded Donation Forms: Maximizes conversion and revenue on websites using a form built for performance.Screenshot of Crowdfunding: To tell a story and inspire support for a cause with conversion-optimized crowdfunding campaigns.

Classy Video

Classy Product Overview

Classy Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Canada
Supported LanguagesEnglish

Frequently Asked Questions

Blackbaud TeamRaiser, Blackbaud Luminate Online, and Give Lively are common alternatives for Classy.

Reviewers rate Support Rating highest, with a score of 9.9.

The most common users of Classy are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(79)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Classy has become a go-to platform for nonprofit organizations, offering a range of customizable features that cater to their fundraising needs. Users rely on Classy as an accessible and easy-to-use online donation portal, providing a seamless experience for administrators and donors alike. With its user-friendly interface and flexibility in donation options, Classy serves as a one-stop-shop for donors, simplifying the process of making contributions.

One of the key use cases of Classy is its ability to create appealing web pages for ticket sales, merchandise, and event registration. This empowers users to raise more money for their cause by attracting participants and supporters. Additionally, Classy serves as a reliable and low-cost option for primary fundraising, seasonal appeals, and peer-to-peer fundraising campaigns. Its customizable features allow users to create comprehensive and easily digestible campaigns for fundraising events, offering different donation levels and showcasing the impact of each donation option.

Classy's integration with organizational accounting management software further simplifies fundraising operations by consolidating them into a single platform. This eliminates the need for manual data entry and ensures accuracy in financial reporting. Moreover, Classy supports the entire operation by flawlessly integrating with CRM systems, improving efficiency with data gathering for donation renewals, stewardship, and tax purposes.

Organizations have found Classy to be instrumental in capturing and retaining donors worldwide due to its excellent customer service and fundraising resources. The platform's ability to bridge the gap between donors and bank accounts has helped organizations double their online revenue and grow their programs. With its continuous improvements, Classy strives to make fundraising easier for nonprofits by providing a seamless user experience and robust reporting capabilities.

Overall, Classy serves as a versatile tool for various fundraising efforts, including crowdfunding campaigns, special events, general fundraising, ticketed events, and peer-to-peer fundraising. It offers a user-friendly interface for both donors and administrators, supports multiple payment options, provides customization options for campaign design, and seamlessly integrates with other systems for efficient data management. Users appreciate the helpful and responsive customer service staff, making Classy a reliable choice for nonprofit organizations in their fundraising endeavors.

The most common recommendations from users are as follows:

  1. Users recommend trying Classy for its comprehensive collection of fundraising examples and best practices, which makes fundraising easier and more informative. It is particularly beneficial for small non-profits, but users suggest exploring other options as well.
  2. Users appreciate Classy's easy-to-use back end and organized interface, considering it the best platform for fundraising transactions. They recommend it for organizations looking to grow and collaborate with people who are passionate about their cause.
  3. Classy's beautifully designed campaigns and accurate data processing capabilities are highly praised by users. They find the interface, creative control, and customer support worth the investment. Users also encourage more non-profit organizations to use Classy due to its resources, support, and user-friendly functions.

While many users recommend Classy, some caution that needs and features should be thoroughly assessed before committing, especially for midsize non-profits. They suggest there may be better products available for peer-to-peer fundraising. However, Classy is highly recommended for non-profits already using Salesforce for CRM integration. It is also suggested to fully test customizations needed in Salesforce before utilizing Classy.

Overall, users find Classy to be an excellent online giving and registration platform that can help reach a new audience. Some users emphasize the importance of developing feasible fundraising strategies before signing up with Classy. While it may be more suitable for mid to large-scale nonprofits due to its cost, smaller nonprofits may still find value in trying out Classy, particularly for crowd fundraising initiatives. Users are encouraged to reach out to Classy's support team for any questions or concerns they may have.

Attribute Ratings

Reviews

(1-8 of 8)
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Score 10 out of 10
Vetted Review
Verified User
We are currently using Classy across the entire organization for peer-to-peer fundraising, ticketed events, and recurring and one-time donations. A majority of the donations we receive annually are processed through our Classy campaigns. Before using Classy, we were on multiple platforms for different services. Now, the majority of our fundraising and reporting operations are on a single platform.
  • Campaign-Building
  • Donation Experience
  • Customer Service
  • Creating hardware (such as card readers) that connect to Classy accounts
Classy is perfect for small-medium organizations that want a simple user experience with a lot of power built-in. Using Classy puts hours of time back into our staff's schedules each week by keeping most of the information we need in a single, easily-accessible place. I imagine that Classy's reporting maybe a little less useful for larger organizations that need a super robust reporting apparatus, but there's a SalesForce integration that solves that potential challenge.
Kristin Bogart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Classy for all peer-to-peer fundraising campaigns, crowdfunding and ticketed events. Volunteers are able to set up their own campaigns and can link their page to a Facebook fundraiser making it easier for them to reach their goals.
  • Customer service - especially with Salesforce integration
  • Easy to set up campaigns
  • Facebook integration for peer-to-peer fundraising
  • More customization of campaign elements
  • Mobile functionality is lacking - would like to see check scanning and credit card processing on-site
  • Billing info - we wish there was a way to click a button and have attendee/registrant info copy to billing info (to reduce friction for the donor)
Classy is the go-to for peer-to-peer fundraising and ticketed events.
Emily Westergaard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We transitioned to Classy as our primary electronic donation system. While our donor database has credit card processing and form creation abilities, we found it to be clunky, not very pretty, and difficult to customize. Now we link our "Donate Now" button on our website directly to Classy. We can completely customize the look of the page, and change it quickly to highlight different campaigns or funding priorities.
  • Easy customization.
  • Pages can be designed to match your website and brand.
  • Quick editing is possible.
  • Great customer service.
  • It is pricy. Classy is more expensive than our donor management software but doesn't have the robust donor management tools to replace it.
  • Want the ability to allow donors to cover fees in all transactions (currently, Classy only gives the option in some set-ups).
We love using Classy, and appreciate how easy it is to change priorities, add fundraising goals, show progress toward goals, and customize the page to feel updated. From the user perspective, we've also heard that it's significantly more user-friendly than our previous online donation pages created through our donor management software. As online shopping has become so ubiquitous, it was important for us to have a giving page that seemed up to date and current. Once we transitioned to Classy, we increased our online donations pretty significantly. Classy also has great integration with social media.

I will note that the fee structure of Classy is more expensive than our previous solution. However, the features have made it a worthwhile investment. The annual contract fee is also expensive.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Classy is such a helpful tool for our nonprofit because the makes fundraising centralized. You can set up events, peer to peer fundraisers, crowd funding, etc. We are still figuring out how to best use these different tools for our nonprofit, but Classy has a ton of resources to help with that too. I think the resources Classy offers is one of the things I like most about them. If I ever have a question, I just go there and there is usually a resource available.
  • Classy's support is top notch. Whenever I have a problem or question I can reach out, and know that they will respond promptly.
  • Because our events can just be in one place it makes it much simpler when we need to look at registration.
  • Classy provides invaluable resources such as marketing timelines, etc.
  • The fees associated with credit card charges are not consistent so using "Classy Mode" to cover the cost of this is confusing to us and our donors.
  • Recently they have changed their support structure, and it is harder to get in contact with the person you need. Not impossible, and support on the website is always available, but it is harder.
  • Offering more webinars for small nonprofits or for nonprofits that traditional fundraising has not worked for.
Classy is great for our small non-profit because it is like another team member that is committed to fundraising. Without it, fundraising would be someone's whole job instead of getting to focus on something else. Classy has made it possible for fundraising to be part of my job without it taking every hour away from other tasks.
Mark Hackett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Classy across our whole organization. Roughly 95% of all giving to our mission and work occurs through our Classy campaigns and donations pages. We've created campaigns for each of our programs so that donors and fundraisers can focus on supporting what they care about the most. This has not only helped us grow revenue and programming, but also share more specific stories about Sudan and our work there.
  • Beautiful front-end experience
  • Great customer service
  • Frequently asks users to provide feedback
  • Back end reporting needs some work. Transaction info does not always match supporter profiles.
  • Need the ability to turn off fundraising pages for certain types of tickets for registration + fundraising events
  • Would be great if Classy had a physical card reader to go along with the platform for offline events
Classy is a really great for events and providing supporters more ways to get involved. If you run a nonprofit that relies heavily on visual storytelling as well (i.e. films and videos), being able to easily place those on fundraising pages and campaigns is really fantastic.

I can't really think of a scenario were Classy would not be appropriate to use. There is quite a bit of variety and customization built into the platform, so we've been able to always tweak it to our needs.
Brent Earwicker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Classy is our all-in-one fundraising platform, our online payment processor, and acts as CRM for our financial support team. It puts everything we need for receiving donations into one central location.

Classy won me over with their abundance of helpful content, followed by their friendly sales staff. Once I committed to switching to this all-in-one fundraising platform, I've enjoyed the user-friendly interface, and the quick, knowledgeable support Classy offers to its users.
  • Classy offers excellent educational value throughout their company--they consistently provide valuable content to enhance our fundraising strategies.
  • Classy has great design. Their page creators are easy to use and we are able to use our own branding in a way that is truly classy.
  • Classy's customer service is excellent. They have helped me troubleshoot a number of issues and have assured me of product updates to come.
  • I could use better searching and integration of offline donations added manually to the site.
  • More integration to social media would be amazing - more than just sharing is needed.
  • The cost is prohibitive for smaller organizations, particularly the percentage on top of Classy's ongoing fees and credit card processing fees.
Classy seems best for a growing organization that is actively seeking to increase its revenue through online fundraising campaigns. If most of your donations come offline and you just need online management of donations, the cost would not be justified.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Classy is used by our fundraising team, specifically for online. We utilize the Classy platform to create donation pages, time-limited and crowdfunding campaigns and peer-to-peer campaigns. They are the centerpiece of our rapidly growing online fundraising efforts.
  • Compared to other online platforms for nonprofits, Classy offers much more versatility in designing the look and feel of pages, emails, receipts, thank yous and more. The elements which cannot be adapted are well-done and rarely an issue.
  • The reporting tools for analyzing and tracking gifts are quite sophisticated and allow you to drill down to individual donors, types of gifts, time periods, individual campaigns and more.
  • They are always improving their tools. innovating ways to raise more funds (for example, by allowing you to request credit card processing fees and set the percentage requested and by making monthly giving a more prominent option for donors).
  • The sizing and manipulation of background images can be trial and error at times. This functionality could be made more straightforward.
  • A "mobile view" preview for donation pages, landing pages, etc. would be great!
Prior to signing up with Classy, our online fundraising consisted of the occasional site visitor making a gift and now and then a crowdfunding campaign on a platform like YouCaring. Online revenue was not a significant part of our income. Since using Classy, our online revenue has grown at a rate of close to 30% a year for 4 years and growth continues in 2019. For nonprofits who have substantial online traffic already and a reasonable size email list, Classy is a great way to tap the fundraising potential contained in those channels. Whether the same would be true for a nonprofit who did not have a significant online presence already, Classy might not be as good a value.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Classy is used by our development team. It is our online fundraising platform where we create campaigns and sell tickets to events. After creating these pages Classy instantly connects the data from the gift or ticket purchase made to Salesforce. This automates our online gift processing and makes it easy for our finance team to collect information. Classy automatically sends out thank you emails to our donors as well.
  • Classy's design editor makes it simple for anyone to design a beautiful campaign quickly and fairly simply. They make it simple to change colors, text, add images all while keeping the template looking modern. Since there is no designer or marketing person on our small team this has allowed me to make campaigns that look great with little previous experience.
  • Classy also offers a large quantity of guides and resources that you can download or view on their website for a variety of relevant issues in the worlds of marketing, communications, and fundraising. They provide useful examples and tips that anyone can apply to their own work in order to achieve their goals.
  • Classy's customer service is probably their best aspect. In addition to having a chat function, which allows you to instantly chat with someone about your issue, they have an extensive help center and have hired additional Salesforce experts to their team for complicated questions in regard to the Salesforce connector.
  • The simplicity of Classy's campaign design editor also means it isn't as customizable as I'd like it to be. There are times when I wish I could change something that is embedded in the template.
  • Like all online platforms, there are occasional glitches that occur with Classy. For example, there have been times when our Salesforce connector pushes data in incorrectly or is missing. This is usually addressed fairly quickly.
  • One feature that is especially difficult for our organization to manage is that we always provide our donors the ability to mail in their credit card information for us to process. This only becomes an issue when we do not have an email address for the donor because Classy and Salesforce use a donors email address to distinguish users. Therefore, when we use a generic email from our organization for that donor sometimes records get crossed or edited automatically.
Classy is perfect for an organization who likes to create a lot of peer to peer campaigns and sell tickets to an event. I would not recommend it for use as the only event management software for your event but it's a good place to sell tickets and keep registration organized. It is also well suited for a team that lacks a designer because it is so simple to use.
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